Twitter Emojis

 

Role: Program Manager & Producer

A Twitter emoji activates when Tweeting with specific hashtags, bringing attention to topics and further driving conversation. Emoji campaigns are activated for a wide variety of topics, including holidays, world events, causes for action and key moments in entertainment.

I managed the Twitter emoji program from brief development to asset delivery. I templatized the creative and production processes, inclusive of cross functional team feedback, internal and external communications, legal review, and asset delivery.

In 2022, I successfully launched the self service model for emoji requests, empowering internal teams to directly engage with our partner vendor, ultimately improving working efficiencies and cutting down on repetitive communications.